Sunday 14 July 2019

MONEY SHOULD FLOW TO THE AUTHOR

Popular advice states that in any publishing relationship, money should flow toward the author. It’s easy to see how that applies in the case of notorious vanity presses like Author Solutions, Austin Macauley, and Outskirts Press, companies with a reputation for extracting as much money from authors’ pockets as possible. However, the idea that paying for any publishing service is inherently bad is emphatically not the case.

So, when should you pay to publish your book, and how does the ‘money flow toward the author’ rule apply?

A La Carte Services:
The term ‘self-publishing’ is a bit of a misnomer. Few people have the aptitude or experience to handle every aspect of a book’s production, and so most authors rely on outside help. Whether that’s hiring an editor, a cover designer, a marketing service, a distributor, or any other service.

For money to flow toward the author it doesn’t mean you should never pay someone as part of your book’s production. It only means that those services must be cost effective and add to the author’s bottom line. Authors must be confident that any money invested will return in the form of sales.

A la carte services can be essential to maximizing your book’s sales. It easy to see the value of these services when they are part of an isolated transaction. You pay a company x, you receive y, and the value received for your purchase is determined. It’s that straightforward. If the work pays for itself in a reasonable time, then money is flowing toward the author, and you have received value for your investment.

Publishing Packages:
A full-service publishing package carries a daunting price tag, and should provide a level of service that justifies the cost. Before you invest your money, look for evidence of other successful books the company has produced. Are they selling well? Do they have ample reviews? Have they reached and sustained a relatively high sales rank on Amazon?

Don’t purchase a publishing package without a clear idea of how many copies of your book you’ll need to sell to recoup the cost. And the evidence that you’ll be able to do so in a reasonable amount of time. If most of a company’s books are tumbling into the bottomless pit of obscurity, question if you can trust them to elevate yours?

All-in-one publishing packages are frequently padded with high-cost, low-value fluff, which complicates the task of evaluating whether a package is worth your investment. Watch out for items like:

  • ISBN numbers - These should be owned by the self-publishing author, and are obtainable directly from registrars like Nielsen (in the UK), Bowker (in the US) and Thorpe-Bowker (in Australia).

  • Copyright filing - There are a number of Copyright Service Companies available in the UK for copyright your draft manuscripts. Once published your work is automatically copyrighted to you. For Authors selling in the US you can register a formal copyright online for a $35 fee, in under 15 minutes. Some companies may charge hundreds of dollars for this service, then hide the cost among the rest of the publishing package services so be aware.
Inclusion in catalogues and websites:
Few services have the reach and fan base to promote your book this way, particularly an obscure small press or relatively unknown service provider. But keep in mind that quantity isn’t everything as the ultimate goal of any marketing is not just to reach large numbers of people, it is to reach the specific audience most likely to buy your book. 3 million Twitter followers won’t make a difference to your book’s sales if those followers are not interested in your genre. Or they are spammers and bots looking for a ‘follow back.’

If the publishing package you’re considering is holding these services up as valuable considerations, reflect on how much of the fee can be broken down into the discrete services whose value you know. You may be better served by an a la carte service where you can shop for the best value, and know exactly what those services are costing you.

These services may be a useful investment in the production of your book, but being able to determine whether money is indeed flowing back to the author is the key to separating a good service from a substandard one.

Pay-to-Publish Schemes: 
Readers pay little attention to the publisher or the imprint of the books they select. Factors like cover appeal, description, and reviews carry far more weight than the publisher’s name, particularly a smaller imprint that’s not widely recognized.

Under no circumstance should an author pay solely for the right to be published under an imprint. This is the essence of vanity publishing, and a key difference between a contracted self-publishing service provider and a traditional publisher. Whereas a service provider is simply performing a service for payment, traditional publishers have a greater responsibility for the works they issue.

If the ability to pay is the primary criteria used to determine whether someone will be published under an imprint, then that publisher cannot make any claim to the prestige of their imprint. And if they are curating what they publish on the basis of profitability, and are confident in the success of the book, why are they demanding the author pay?

Which brings us to the final category…

Subsidy/Hybrid Publishing:
Subsidy publishing, also known as hybrid publishing, claims to offer the benefits of traditional publishing arrangements, but requires the author to pay some or all of the publishing costs. In theory, the author receives a greater percentage of royalties in compensation.
Because there are countless bad actors attempting to reframe vanity publishing as ‘hybrid publishing,’ the ALLi Watchdog Desk advises extreme caution when presented with this type of arrangement. There are some reputable hybrid publishers and small presses operating in this way, but distinguishing this ethical minority from the exploitative majority can be quite a challenge. The ALLi Watchdog’s chief concern about hybrid publishing is that it can disproportionately shift the burden of risk onto the author without there being any compensation.

In traditional publishing, the publisher bears the responsibility for ensuring that a book is profitable. They undertake the cover design, editing, the production, distribution and other publishing responsibilities, but keep most of the book’s sales as compensation. If the publisher fails in their responsibilities and the book does not sell, it’s the publisher who takes the loss. Therefore, they have a strong incentive to ensure the success of the book.

In self-publishing, third-party service providers are responsible only for delivering the services they are contracted to perform. The transactions are clear-cut, and the provider’s obligation generally ends once the service has been delivered. The author retains overall control of the process and bears responsibility for the success, or failure of the book. They reap the rewards of their investment in the form of much greater royalties.

With hybrid publishing arrangements, the author pays the publisher up front, and thereby assumes nearly all the risk. If the publisher fails to deliver on their promises, and the book does not sell, it is the author who bears the cost, and the loss. Worse, the publisher already has their profit in hand, so has that much less incentive to invest in the book’s success. And to cap it off, many hybrid publishers also retain a significant chunk of the royalties. The author is financing the production of the book and absorbing the risk, just as they would in self-publishing, but is giving up a measure of control, sacrificing royalties, and may not receive value commensurate with the risk they’re undertaking.

Hybrid publishing is an important example of why the ‘money flows toward the author’ statement is a crucial guideline. In traditional publishing, that assurance in built into the contract. Money either flows from the customer to the publisher then to the author, or it doesn’t flow at all. And, the publisher’s profit is dependent on selling the book. But in hybrid publishing and self-publishing services, there is no guarantee built into the arrangement. And a one-way flow of cash from the author is a real and omnipresent danger meaning the author must take great care to verify that money flowing away from them will return, multiplied.

Wednesday 12 June 2019

WHAT IS A ‘PALKANA’?


It is surprising how one can travel to the other side of the world only to find oneself sitting next to someone who actually lives not far away from you. This proves the world isn’t as large a place as we think. And can also often lead to interesting conversations. Travel is also an adventure which will open one’s mind to many new and exciting experiences. And, in truth, as long as you don’t look with your ‘eyes,’ (ie your prejudices or ideas) then it will.

As an author you can benefit from the joys of travel as it will give you the basics for your writing. It can generate new ideas, scenarios, characters, plots etc. Each adventure is a new story, or part thereof, in the making. As the author you are in control. Make of it what you will.

Recently I spent some time with my family in Australia. If you’ve never been ‘down under’ then let me tell you, like most places anywhere in the world they have some of the most unusual names for things. Particularly when it comes to naming their towns and villages. Perhaps its something to do with their Aboriginal heritage. Think of ‘Palkana’ or ‘Yileen.’ Most unusual.

While out driving my daughter and I began to put the names of the places we passed against the characters of different animals. The intention being that I could use these in one of my future Little Friends children’s story books. We even discussed what each animals’ individual characteristic feature would be. The exercise proved not only to be a lot of fun but also quite informative. It just goes to show that inspiration for writing can come in many formats and from a variety of ways.

So, remember, whenever you get stuck and need some new ideas for your writing, stop, look around and observe what is happening in the world around you. It may surprise you what is happening and how it will inspire you to write.

Thursday 24 January 2019

Places to Write When You’re Fed Up with Working at Home

Do you ever get cabin fever? If you’re a full-time author, I bet you get fed up with working at home and want to find other places to write in. Here are five suggestions you might find interesting as alternatives. So, what are you waiting for? Get out and about!

1. Libraries
This one is rather obvious. You would be surprised how many authors and writers don’t consider going to their local library to work. Libraries, often have desks to work at and even a passable (free) Internet connection.

Visiting these institutions can be pleasurable as their working areas are equipped with desks, reading lamps and comfortable chairs. It can sometimes get busy, especially if your area has students close by who are using it to study (or flirt!). But if you get there early, or apply for a Reader Pass, you can find your perfect, quiet working space.

2. Theatre Cafés
A lot of authors have at some time or other used various cafés to write their masterpieces. J K Rowling wrote large parts of the Harry Potter series in The Elephant House Cafe in Edinburgh.  However, many establishments are now quite savvy (and a bit fed up) with freelancers who turn up at nine am, buy one coffee and occupy a table for the whole day. Not so in most theatre cafés.

Many Theatre Cafés can be functional, with airy architecture, and because can you stay there for any amount of time, you might spot a famous actor arriving or leaving rehearsals. It also exudes artiness with posters and works of art on its barren walls. A theatre is a useful place for a few hours uninterrupted working.

There may also be other Café’s which offer quiet places for writers. You need to investigate your local area. In mine of Cardiff Bay there is Sunflower & I, a café which offers a unique experience. Having a Bohemian style and atmosphere it is the ideal place for a writer. And it has a 16+ rule which means no children to disturb that inspirational flow.

3. Formal Gardens
This is probably not such a useful tip, especially in the midst of winter in the UK. But, if you’re on the other side of the world, or it’s summer where you are, then get to a garden to write when you’re fed up with working at home. Find a shaded bench or a leafy tree to sit under, take out your notebook or laptop and start writing.

A public garden is ideal as there’s something about the sound of nature, be it birdsong, the gentle flow of water from a pond, or the rustle of the wind in majestic trees that never fails to inspire. You can also write on the decking of your home, or in your own garden. And, if you are close to the sea, this is another special place to write.
Remember, writing places can, in themselves be inspirational.

4. Planes, Trains and Automobiles
OK, so you can’t really write in a car unless it’s a huge motor-home. However, trains and planes are absolutely the best places to get a lot of writing done. I’m not sure why this is, but I guess it’s the lack of distractions. For the number of minutes or hours, you are stuck in a seat with a table in front of you not doing anything, and poor wifi (if any), it is perfect!

5. Other People’s Homes
‘What?’ I hear your shout. Now, bear with me. We are not suggesting you sneak into other people’s homes and settle down to write a few words of your manuscript. No, no, no!

Imagine this. You are invited to a house party for the weekend, but are in the middle of a manuscript. You want to go, but are thinking of refusing the invitation.

Instead of being a party pooper, and saying, “I’d love to come for a visit, but I have to work.”

Instead say, “I’d love to come for a visit, but as I have to work would you mind if I spend a few hours writing while I’m there?” Most people won’t mind, honestly.

I know of one author’s friend who is keeping an early draft of a manuscript she wrote in her house, in case (she said ‘when’ – a true friend), the author becomes famous.

I hope I’ve given you some ideas on what to do if the walls are closing in and you are fed up with working at home.

So, what’s your favourite place to write? I’d love to know!